Fukitt Clothing is an inspirational brand and mission is to inspire and motivate people to live life without regret and accept challenges that are worth the risk. Everyone knows the concept of living life to the fullest by thinking positively because life is short. We all know and understand this concept but the problem is that it is simply human nature to take life for granted. This is the reason why we complain about Mondays, traffic, weather, or any negative life situation in general. They goal is for our brand just to act as a reminder. They are hoping that every time you wear our apparel and see our brand, you will be reminded to stop complaining about your life, to take life a little less for granted and to take more risks when it’s worth it.