Naughty America Productions is exploring blockchain for digital rights management using technology from Switzerland-based DECENT to pilot a “next generation video content distribution platform”. Naughty America is apparently an industry leader when it comes to innovation; their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus including Vive and they already have their own VR headset, a variation on the Google cardboard headset. Whether it is interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry is right up to speed with the commercialisation of new technologies, the firm declared in a statement.